David Spencer

Product Designer

3D Artist

Solopreneur

Product Designer

David Spencer

Product Designer

3D Artist

Solopreneur

Product Designer

Nova Form

My Services:

Icon design, 3D modeling

Year:

2023

Live Project:

a white room with a red lamp

Overview

Nova Form is a visual design project focused on creating a distinctive and cohesive visual system through custom icon design and 3D modeling. The goal was to combine flat and dimensional elements into a unified design language that feels modern, expressive, and scalable across different digital touchpoints.

Project Goal

The primary objective of Nova Form was to design icons and 3D assets that clearly communicate functionality while adding depth and character to the product’s visual identity. Both elements needed to work independently and together, maintaining consistency in form, style, and intent.

Role & Services

  • Icon Design

  • 3D Modeling

I was responsible for the complete visual design process, from defining stylistic principles to delivering final icon sets and 3D assets.

Challenges

  • Aligning flat iconography with dimensional 3D visuals

  • Maintaining clarity and recognizability across different sizes and contexts

  • Balancing visual richness with simplicity and usability

Research & Visual Direction

The project started with visual research and style exploration to define a clear aesthetic direction. Shape language, proportions, and depth were carefully considered to ensure consistency between icons and 3D elements.

Icon Design Process

Icons were designed on a structured grid with consistent stroke weights and geometry. The focus was on clarity, simplicity, and scalability, ensuring each icon communicates its purpose instantly while fitting seamlessly into the broader visual system.

3D Modeling Process

The 3D modeling phase focused on clean forms, balanced proportions, and subtle details. Assets were designed to feel lightweight yet expressive, with careful attention to lighting and materials to enhance depth without overwhelming the interface.

Final Outcome

The final result is a cohesive visual system where icon design and 3D modeling complement each other naturally. Nova Form demonstrates how combining flat and dimensional design elements can create a more engaging and recognizable product experience.

Key Takeaways

  • Strong shape language is essential for visual consistency

  • Flat and 3D elements work best when designed as one system

  • Clarity should always guide visual complexity

Nova Form highlights the power of integrated icon and 3D design in building expressive, modern digital products.

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